New Riff
No Shortcuts. No Gimmicks. Just Whiskey.
Ken Lewis, founder of The Party Source (one of America's largest liquor stores), used decades of tasting experience to design New Riff from scratch. The emphasis on bottled-in-bond production — 100 proof, single season, single warehouse — reflects a commitment to transparency.
The Story
Founded 2014
The New Riff Style
High-rye bourbon and rye whiskey, always bottled in bond. No chill filtration, no added colour, no shortcuts — just honest, flavourful Kentucky whiskey.
Signature Notes
New Riff Bottled in Bond Bourbon
Honest, high-quality bourbon — bottled in bond with no shortcuts. One of craft bourbon's brightest stars.
Whiskies from New Riff
2 expressions in our collection · Average rating: 4.4
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